Social media provides businesses of all sizes with an effective, cost efficient method for marketing themselves. If a firm is truly dedicated to expanding their overall presence, they should never underestimate the power of a top notch social media marketing campaign. Remaining active on social media is a great way to get the word out.
Business owners who run small or medium sized businesses can utilize social media marketing as a means of increasing their name recognition, as a platform for any major announcements and for their referral marketing needs. The most important benefit of all, however, is social media’s ability to draw fresh clientele to your businesses.
Our social media marketing services are offered on a vast array of popular social media sites, including Twitter, Facebook, Google Plus, Instagram, LinkedIn and Pinterest. This includes graphics, development of content, press releases and paid advertisements on chosen social channels.
Our marketing firm works alongside our clients to empower them during their social media campaign, as opposed to applying pressure to sign a marketing contract with a higher price tag than they may feel comfortable with.
We provide the flexibility needed to leverage the full benefits of social media marketing and the freedom to choose a plan that works best for your firm. Whether you wish to create your own social media marketing strategy or work alongside of the experts to customize a package, you are afforded an unprecedented level of freedom.
When it comes to Web marketing campaigns, social media marketing is one of the newest and also one of the most cost effective. Companies’ investments in social media marketing now total over $17 billion each year. The benefits are numerous:
Social media platforms that are used consistently are able to be tapped into for new clients, because their user bases are large and active. These bases can be utilized for higher click through rates.
Ads are more easily targeted to audiences, since marketing firms have access to a large pool of data, thanks to social media sites cookie based marketing.
Social media provides a large return on a small investment. Instead of spending large portions of a marketing budget on print ads or continuously running television spots, social media marketing allows a firm to touch more people, at a fraction of the cost.
It is important to note that the consumer is savvier than ever and can easily tune out advertisements that are too blatant, even those that are online. The consumer now wishes to engage with a business without being pandered to, on their own terms. Social media marketing provides empowerment to your audience, while providing firms with a way of reaching them that doesn’t break the bank.
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
The Benefits include:
• Brand Awareness
• Opportunities to Covert into Customers
• Creates Brand Loyalty
• Increases Web Traffic
• Boosts Search Engine Rankings
• Inexpensive Marketing for Your Business
Our team at Insite Strategic Group have solidified our clients social media presence. Contact us to see a social media strategy put in-to place for your business and create great opportunities to connect with potential customers.